Language Analysis Task

LANGUAGE:

This poster advertising “The Walking Dead” season three. On the front of this poster is the main character, Rick Grimes. By the looks of it, this man is aiming, almost as if he was going to shoot someone. Also judging by what he is wearing, he may seem like a part of the police service because he’s wearing a formal trousers and a brown shirt. Also you can tell that he is part of the police service because he has a gun sheath hanging off of his trousers. It’s because people would think of this as a heroic figure and that’s why people would watch it. It’s also the fact that if you break down the slogan above the title, The Walking Dead, “Fight the Dead, Fear the Living.” From this you can infer that this person is fighting zombies because in movies and other TV shows they are portrayed as “dead” or “infected,” which is why you would think that the “dead” are zombies.
INSTITUTION

From this poster you can see that the channel that is producing this TV show is an American programme, “AMC,” and you can tell because under the central image, there is the season’s return date and next to that, the AMC logo. AMC first aired The Walking Dead in 2010 and it is so successful that it’s returning with their fifth season, however, this is not the advertisement for it.

AUDIENCE:

The audience for The Walking Dead probably from ages 18-28 due to graphic content in the series’. Also I think the audience gender wise is %75 male and %25 female because most zombie films are in the horror category and I think that there would be more males than females that would want to watch that horror film, which is why they are the target audience.

REPRESENTATION:

If you take a look at the poster, you will see that the man/central image is a part of the authority where he’s from because you can tell by his clothes. This makes him heroic because he a part of the authority. This represents the stereotype that all sheriffs are heroes because in all of the western cowboy films the sheriff always catches the bad guy, which is why the main character in The Walking Dead is a cowboy.