Thursday 14 May 2015

Case Study 2: BBC News at 6

BBC News at 6 Case Study

Basics

 1.      British Broadcasting Corporation
 2.      The BBC is funded through a licence fee which makes British people pay for the funding of the BBC
 3.      To inform, educate and entertain.
 4.      BBC 1’s programme remit is to: be mixed genre, to offer a wide range of high quality programmes, reflect the UK and to have original programmes.
 5.      The BBC News at Six fits the remit as it shows a wide variety of news and shows what stories the audience wants to see.

Presenters

 1.      The presenters are Huw Edwards and Fiona Bruce.
 2.      The presenters wear formal clothes to reflect on the news broadcast and to communicate to the audience that the news stories shown are formal as well.
 3.      A news broadcast might use a variety in presenters to show that they are more diverse and are not just using white males or females for anchors.
 4.      Other reporters may be used for when there is a story in another country and needs reporting on, so they would send the international reporter to that country. Also, when there is a quick news bulletin, another reporter may be used for that.
 5.      There is a balance between the two presenters and they’re both white, furthermore, one is male and one is female.

Opening Sequence

 1.      The logo for BBC News at 6.
 2.      The opening scene uses graphics to show that “Tesco” has lost £6.4 billion pounds. Furthermore, they have this sliding across the screen. This may grab the audience’s attention as they may see that it is their local supermarket which they like to shop at.
 3.      The dramatic music at the beginning is used to introduce the main story/stories which they talk about.
 4.      There are only a couple stories, introduced briefly by using a short clip of the interview.

Studio Mise-en-scene

 1.      Before the main story is introduced, the audience is able to briefly see the desk, furthermore, you can also see the studio with the cameras and behind the presenter, and we can see people working on computers.
 2.      The presenter in the beginning is sitting behind the desk so it feels like they’re having a conversation with the audience.
 3.      The technology is visible in the beginning so that way the audience can see how the news is recorded.
 4.      The colour of the studio is red,

How are news stories presented

 1.BBC News at 6 typically presents a news story by explaining it briefly in a MCU of the presenter sitting behind the desk, and then cut to an interview or video clip.
 2.The programme uses a lot of interviews and video clips to keep the audience entertained, furthermore, the channel uses a lot of graphics on screen to keep the audience entertained.
 3.Political, sports, news in london, international,
 4.In the story about Chemical weapons being used, a lot of video clips were shown to keep the audience entertained. They also used interviews to get people’s opinions on the situation.

Running order

 1.The top story is “Syrian army using chemical warfare”
 2.5-10 minutes
 3.International, health, news about the royal family, pension
 4.Each story is shown for 2-6 minutes.
 5.For how important is to the producers.

Audience

 1.The target audience is 25-80/ Working class
 2.On average, 4 million viewers.
 3.People may watch this news broadcast because it is on around the time when people get back from their jobs.
 4.The audience is able to get involved by going onto twitter and commenting about the news story.
 5.Diversion: escapism or entertainment, personal relationship: developing affection for someone on TV, personal identity: finding ourselves reflected in a character on TV, surveillance: information useful for living.

Institution

 1. BBC News at 1 and BBC News at 10.
 2. They make sure that the news stories aren’t bias in anyway.
 3. This is simplifying the news stories. I agree that BBC News at 6 does this as there is a lot of graphics and clips.

TV News and New/Digital Media

 1.Yes bbc.co.uk
 2.It allows them to see news stories they may have missed.
 3.Yes. @BBCNews
 4.It has a link to the website.
 5.People are able to submit their own stories through the twitter page.


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